![]() I mean, people weren't leaving bed because they were so obsessed with playing this thing! We realized one of the major factors was that Flappy Bird was really social.Įveryone was talking about it. Matt Hall: We really wanted to know why the game was so popular and found the answer lay in capturing the spirit of the game itself. ![]() Pepe Agell: You approached the creation of Crossy Road differently from other devs who were mainly focused on creating a successful duplicate game when Flappy Bird was removed from the App Store. We talked to Hall to find out how thinking outside the box, taking risks and being purposefully unique made his game a success. The duo's creation is shaping up to be one of the largest indie success stories of 2015. You know the rest of the story: Hipster Whale's free-to-play game, Crossy Road, made over $6 million on integrated video ads in its first 90 days and remains at the top of App Store charts since its release in November 2014. Though he was making $50,000 a day in ad revenue, he felt the game was too addictive and decided to yank the game from the App Store.įor developers Matt Hall and Andy Sum, co-creators of mobile game studio Hipster Whale, however, that was just the beginning.Īs other mobile devs raced to fill the void with Flappy Bird duplicates, the Brisbane, Australia-based duo took a different tack: studying why a game like Flappy Bird was so addictive in the first place. You can read more of its advice in terms finding new players and monetizing audience via its Playbook blog.įebruwas a big day in the history of mobile gaming.įor developer Dong Nguyen, whose successful arcade-style mobile game Flappy Bird had been downloaded 50 million times in nine months, it marked the end of a wild ride. This article is part of an ongoing partnership with Chartboost.
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